Current Events and the Psychology of Politics
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Summary: The Presidential Electability Index (PEI) developed by Aubrey Immelman at the Unit for the Study of Personality in Politics predicted more than a year ahead of the 2016 presidential election that Donald Trump would win.



Summary: A heuristic model developed at the Unit for the Study of Personality in Politics to predict the winner of the presidential election prior to Super Tuesday indicates that Democratic incumbent President Barack Obama will defeat Republican challenger Gov. Mitt Romney in the November 6, 2012 U.S. presidential election.


May 12th, 2011

Summary: NBC’s Chuck Todd writes that if the object of 2012 Republican presidential contender Mitt Romney’s May 12 health-care speech was “to put the health issue behind him, then the address was an ‘un-Mitt-igated’ failure.” Research conducted at the Unit for the Study of Personality in Politics under the direction of Aubrey Immelman, Ph.D., suggests that Massachusetts’ health law, enacted during Romney’s tenure as governor, may be the least of his problems as he vies for the Republican nomination in a crowded GOP field. In short, Romney lacks the personal charisma to sway non-base voters, as measured by the Personal Electability Index for presidential contenders, developed at the Minnesota-based political psychology research unit. … One-year retrospective: One year ago today, on May 12, 2010, Aubrey Immelman announced that Independence Party-endorsed gubernatorial candidate Tom Horner scheduled a press conference at Stop Light Bait in St. Cloud, ahead of the weekend’s Minnesota’s fishing opener.